Search Engine Optimization is essential for high placement
on search engines and without SEO it is unlikely for any
web site to achieve high ranked position.
Major challenges facing all Business Web Sites:
- Having a Web Site found on Page One in Google
- Getting Google AdWords both Seen and Clicked
- Taking actions that result in Major Traffic Increases
Would you value knowing the following information in 24 hours!
- A list of all competitors in both paid and organic search results
- Which competitors rank on Page One and why
- What your top competitors Keywords are and what they pay
- How your web site ranking Dramatically improved
Our Task:
Get the answers to these questions, and with the facts and by using SEO techniques maximize the success of our clients web sites.
Search engine optimization (SEO) is the process of optimizing written text and (PPC) Pay per Click advertizing to improve the visibility of a web site to search engines.
Search Engine Optimization is an integral part of our web site design process to achieve high ranking for our clients.
For verification of search results we employ Google Analytics and other research tools to provide detailed analysis of every aspect of site performance.
Search Engine Optimization:
The SEO process considers how search engines work and what people search for. The process involves site coding, copy writing, presentation, and structure, as well as fixing problems that may prevent search engines from high ranking a site. Other tasks may include adding unique content to ensure that it is easily indexed by search engine robots while simultaneously making the site more appealing to users.
Written text and terminology must be designed to both communicate information to the target audience, and also comply with the best practices of search engine optimization for Google, Yahoo and Bing.
We also work to implement strategies to motivate viewers to take actions leading to the decisions you want them to take. It could be a purchase, a telephone call or another type of request.
Keywords and Key Phrases development and how they are distributed throughout page code must also consider such factors as relevance, avoidance of keyword stuffing, repetitive use within a page and other pages. How key phrases are used to maximize searchabilty in PPC (pay per click) programs all play a crucial part in both natural ranking and PPC positioning and applying key phrases in inappropriate ways can easily cause an otherwise superior site to drastically drop in ranking.
Also important is development of 'Inbound Links' from top authority web sites. One of the primary functions of Google search is called 'Page Rank'. A major factor in the Google page ranking process is based on the assumption that sites with more links from high quality sites or enterprises mean that greater value is attributed to that site or service, and are therefore given higher ranking. Without Inbound Links it may be virtually impossible to get a highly ranked position, and a site may only appear on page 3 or lower.
To be shown on page four or lower is simply not worthwhile since around
90% or so of all searchers never go beyond the first page.
Development of inbound links is a time consuming process with no easy shortcuts. The process involves contacting, emailing or submitting to qualified web directories, usually in return for a link to your site in return. Google engines apply higher positive values to Universities, Major Corporations, and Business Indexes that serve a true and valued purpose. It is therefore crucial not to simply pay for links from sites that have no true value. If this is done Google will know and may then automatically apply lower ranking.
All written text must be 'Search Engine Friendly' and not employ any "Black Hat SEO or Spamdexing" methods such as link farms and keyword stuffing that will harm search engine performance. Search engines look for sites employing such techniques, and if detected may remove a site completely from their listings. Also search engines consider a wide range of undisclosed factors for their ranking process to detect such unacceptable techniques.
Primary Search Engine Optimization Tasks:
- Research Keywords known to be used in high volume in searches.
- Identify Keywords used by your competitors.
- Strategic placement keyword phrases in written content.
- Strategic placement keyword phrases in special tags.
- Enabling images to be recognized by search engines.
- Unique copy writing designed to maximize recognition by search engines.
- Development of 'Inbound Links' of high authority to increase 'Page Rank' value.
Pay-per-Click Optimization:
Pay per click (PPC) optimization is the process of improving keyword choice, adwords copy, creating targeted landing pages, and focused
ad grouping to maximize return on investment of search engine AdWords campaigns.
Pay-per-Click advertising is a complex process with multiple options and requires strong attention to analysis measurements to understand
performance and to use information to frequently refine strategies to ensure cost effectiveness.
Primary Pay per Click Tasks:
- Write (PPC) ad copy to increase click-through rates.
- Focus campaigns to target audiences.
- Optimize landing pages to lead searchers to call or purchase.
- Organize ad groupings to increase overall PPC effectiveness.
- Monitor performance and make adjustments as necessary.
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